As the "two sessions" (Qingdao Phosphate and Compound Fertilizer, Fuzhou National Plant Protection Association) of the agricultural materials industry ended, I believe that the deepest impression to everyone is that special fertilizers are on the rise, especially the National Plant Protection Association. As the main battlefield of the special fertilizer exhibition, as a company or distributor, which special fertilizer products should be paid attention to in the future?
The first category: Humic acid market . I personally understand that 2019 is the first year of a full-scale outbreak of humic acid, which is mainly affected by several factors, one is the mechanism of action of humic acid itself, and the other is the replacement of traditional fertilizers. With the release of the new "Regulations on Pesticide Management" and "High Performance Liquid Chromatography for the Determination of Plant Growth Regulators in Fertilizers" standards, the traditional regulator fertilizer rooting market leaves a huge space. In addition, traditional fertilizer companies are basically in the base application market. As the profit of compound fertilizers is thinning, they are upgrading their products. Compound fertilizers containing humic acid have become an important upgrade category and play a key role in market education.
The second category: seaweed fertilizer market . Like humic acid, it is not a new product. As the process matures (especially the enzymatic hydrolysis process), the effect of seaweed fertilizer is gradually recognized by the market. Many people regard seaweed fertilizer as a kind of regulator fertilizer, because its main ingredients are very similar to traditional regulators, and if used in quantity, it does have a good performance. In the past few years, it was indeed affected by the regulator fertilizer market and the concept market for fried seaweed fertilizer, and the future market is still optimistic.
The third category: differentiated medium and trace element markets . The calcium fertilizer market still has a lot of room for growth, which is related to the characteristics of calcium. Many calcium fertilizer products are easily inactivated or difficult to absorb by crops. Magnesium fertilizer market, with several major import companies in the south, is welcoming the attention of the market. It is not only an important part of chlorophyll, but also a component and activator of various enzymes, which can promote the absorption and utilization of other elements. The sulfur fertilizer market, a category that has emerged in the past two years, has been gradually developed in addition to the scarcity of resources. It is an important component for the synthesis of other biologically active substances and has a positive effect on quality improvement and production increase.
The fourth category: products with the same effect of fertilizer and medicine. To be precise, products that have effects similar to pesticides but are registered as fertilizers (except for illegal additions), such as microbial agents, phosphites, and copper-containing biostimulants. From a market perspective, the closer to rigid demand, the larger the market, and the easier it is for products to enter the market.

The fifth category: water-soluble organic-inorganic compound fertilizer. As labor costs are getting higher and higher, labor-saving fertilizers are gradually on the stage. How to make fertilization easier, especially to make fertilization more labor-saving in the markets of immature drip irrigation facilities, these products will usher in great prospects. There are also some liquid organic fertilizer markets. For example, some distributors in Yantai are unable to fertilize through the ditch. Many farmers have responded. For future market performance, agricultural materials headlines will continue to pay attention and follow up.

The sixth category: the special fertilizer market for efficiency enhancement. At various conferences in the industry in 2019, participants felt that there were more companies selling synergistic raw materials than end products. The author’s suggestion to some raw material vendors is that if you want to sell the raw materials well, the best way is to make some terminal products yourself, find out the mechanism of action and then recommend it, otherwise the technical indicators are fuzzy. If the channel business encounters a product with strong performance (prerequisite product compliance), it can do more effect verification and seize the opportunity of such products.
The seventh category: real slow and controlled release fertilizers. Nutrients are accurately released to meet the fertilizer needs of the crop growth cycle. Such products are relatively mature in some regions of the country, such as the Changyi ginger market.
The eighth category: microbial fertilizer market. Problems such as continuous cropping obstacles and root rot nematodes are still serious, and it is urgent to improve the quality of agricultural products in some fruit tree areas. With the huge opportunities in the soil, the bacterial fertilizer industry ushered in a thousand-enterprise battle, and the products are also mixed. However, related products that truly have resource advantages and R&D advantages are still worthy of attention.